Peter Constantine
The True Value of a Customer Part 2:
The Customer Value Trinity Introduction In the first part of this series, we discussed the importance of being able to measure the true...
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The GoVi Team
Jan 26, 20235 min read
How GoVi Looks at Marketing Attribution
This year is already shaping up to be a rough one in terms of marketing budgets, team cuts, and more pressure for results across the...
Peter Constantine
Jan 19, 20238 min read
The True Value of a Customer, Part 1: Customer Lifetime Value
Whether marketing professional, business proprietor, or something in-between or related, those familiar with formal business growth...
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